22tracks: The website for new Music
22tracks presents new developments during The Next Web
28 APRIL 2010, AMSTERDAM
Summary22tracks.com announced several new developments during The Next Web today. 22tracks is an online jukebox whereupon 22 specialized DJs from Amsterdam share their 22 favorite tracks with the audience by means of a playlist. Thus the website is a platform highlighting new artists, genres and tracks. A successful half year after the launch, 22tracks is ready for a big expansion. A collaboration with Buma/Stemra, a fully working 22tracks iPhone App and a visual extension, 22videos, are in sight.
As a kick-off 22tracks announced to be in active conversation with Buma/Stemra about a collaboration during her pitch at The Next Web. 22tracks does not support illegal downloads and all tracks are directly linked to the iTunes store, where it optionally can be purchased. “Buma/Stemra is enthusiastic about 22tracks and sees added value for both music lover and music creator. In collaboration with 22tracks we are reviewing the best method to facilitate and license 22tracks” says Cees Vervoord, chairman at Buma/Stemra.
On the 22nd of May 22tracks will launch the 22tracks iPhone App, which will be available for free download in the Apple Appstore. The iPhone App contains the same 22 genres as on its website and based on photos of the associated DJs one can navigate through them. The tracks are downloadable via the iTunes Store by one touch of a button. With the inbuilt Twitter client you can let your friends know which track they should definitely listen to, via your iPhone and at the same time you help promote the tracks.
In collaboration with on demand music television channel Xite, 22tracks will introduce the new format ‘22videos’ in June. In this weekly TV-program the 22 newest videos will be showed, which subsequently will be updated with five new videos every week. This conform the concept of the 22tracks website. With the red button on the remote control one can scroll through the playlist and watch the selected video on demand. Xite reaches circa 1.5 million households in the Netherlands via digital television.
22tracks is a jukebox consisting of 22 playlists of 22 different genres. Every playlist is filled with 22 tracks, selected by specialized DJs from Amsterdam. Besides the possibility to listen to the tracks freely, the tracks can be purchased directly by clicking on the associated shoppingcart. Social promotion by the ‘Share on Twitter’ function delivers a substantial extra contribution to the announcement of these new tracks and/or artists. With the My22 option it is possible to create a personalized playlist of your favorite 22 tracks. The 22 playlists are updated during the week with new tracks which are added on top, and old tracks which disappear on the bottom. Herewith 22tracks offers a fast and accurate display of the newest music and stands out in the huge supply of music online. Experts select the tracks that go online, so the quality is guaranteed and you are fully up to date with the latest releases. 22tracks promotes new tracks and artists this way and boosts the legal online sales of music. Simplicity and availability are keywords here, there is no registration.
22tracks.com is all about curating. It’s a music discovery service consisting of 22 playlists of different genres. Each playlist is filled with 22 tracks selected by specialized DJ’s from Amsterdam, Brussels, London and soon Paris. In this way 22tracks quickly overviews the latest music, promotes new artists and lets you discover new genres. No registration, no hassle. New music: the easy way.